RRP $26.95

Author: Maggie Hamilton
Publisher: Penguin
Format: Paperback

Hamilton alerts parents to the tactics of marketing gurus who are targeting our babies from birth. From the moment she is born, our girls are groomed to be consumers. Material girls have entered the building.
The most powerful phenomenon this book revealed to me was ‘The power of the prettiest’. Due to the pressure of advertising, young girls are obsessed with their ‘look’ and make-up and clothes. Girls are encouraged to base their value on their appearance, with no attention paid to other values like kindness and generosity and helping others.
As our daughters are bombarded with airbrushed advertising images of gleaming women reclining seductively, they are missing out on cultivating an imagination, self esteem and a realistic perspective expectation of women. Hamilton states “When young girls are sexualised, their focus shifts from thinking about who they are and what they want to do with their lives, to how to please and get the most attention.”
Rates for violence, bullying, depression and self-harm are increasing amongst girls for a reason. If you have a daughter, I strongly recommend this book. With education and awareness comes the ability to protect our daughters’ innocence and allow them to have a childhood.

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